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UI\UX Design, Startup
Reef tour
Reef
Exploration
We started our research from the determination the shape of the logotype. We wasn’t looking for explicit realism, but for abstract form that could reflect the traveling, relaxing and chill vibe.
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- 2x
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Scheme
Result
Colors
Main
081e5b
0765a0
33f5f8
ffffff
Additional
1a925a
1ee6cd
84225b
ec4e62
Logotype
Vertical version
Primary
Flowability, amorphousness and at the same time recognizability. That helped us in creation dynamic identity. Structure and idea of logo give the opportunity to change the mark for different types of activities.
Reef
Countries
Reef
Search Tour
Cards
Envelope C4
From:
Roman Bondarenko
57/82 Arseny Tarkovsky Street
Kropiwnicki, 25000
Ukraine
Reef
Туристическое
агенство
To:
Adam Brown
11301 West Olympic Boulevard
Apt. 100 Los Angeles, CA 90064
USA
Document
Notebook
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Responsive banner
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At the stage of print graphic development, we also thought about visual language on the web. The graphics and animation principles was developed to create a brand coherence across all platforms.
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Mobile view
Reef
Project team
Art director
Berezhnoy Evgeniy
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