Product creation process

Incremental project development

Check the process we will handle your product to make it prominent for your target audience and business. We can help your business at every stage of the SDLC: from market research, business analytics, and agile MVP development from scratch to scaling, UX analysing and improvement.


Beginning of work

Preparation of the project to work, collection of information

At the first step, the client defines the goals and objectives of the future project and sets them out in the Brief - a questionnaire, where the answers determine the objectives of the development and the basic parameters of a future project, which allows estimating the budget.
Website, messenger or email
This step involves
Sales Manager

Singing in the NDA
A contract for writing the terms of reference

What we get in the end

Plan of work with brief information about the project scope, target market, intended audience and business requirements.


technical task

Development of terms of reference

Development of terms of reference with all necessary details, roadmap and timelines. After signing the contract, the project is assigned to a manager who will entirely oversee the project. On the basis of the requests described in the brief, the analysis of the customer’s area of activity, the target audience and their rivals, he or she creates TOR – a document describing all the works to the smallest detail.
Messanger or email
This step involves
Project Manager
Business Analyst
Information Architect

a clear description of the work performed
project implementation terms

What we get in the end

Specificaly created terms of reference with technical requirements to the project, time frames, developed modues and management approach.


Rough architecture


This is a process of creating conceptual designs – schematic layouts of the structure of all the site pages, which display the most important basic elements of the interface. Schematic layouts allow to clearly show what each page was designed for, what information it needs, as well as to weed out unwanted elements. Well-designed schemes greatly facilitate the work of the designer at the next step - development of design layouts.
Prototyping area
This step involves
Project Manager
UX Designer
Information Architect
Business Analyst

formulating ideas for the functional
developing scenarios of visitors’ behavior
developing a clear and easy site structure, familiar to perception
constructing an intuitive interface
creating schematic layouts
implementing the project objectives

What we get in the end

Well-designed schemes that greatly facilitate the work of the designer at the next step - the development of design layouts.


visual solution

UI/UX Design

Having the raw data, the design team develops a visual solution to the tasks set in the TOR using the patterns of the prototype. To make the graphical part fully meet the set tasks, each of the site elements should elicit the visitor associative array with the area of activity of our customer.
Figma designing area
This step involves
Project Manager
Business Analyst
UI/UX Designer
Graphic Designer

background images
graphic elements
functional elements
branding elements

What we get in the end

Clear visuals that work both on the target audience and the business. At this step several tests may be made to prove concepts and select the best functional or visual options of the product.


Development process

Markup Programming

Having received the approved layouts, Team Lead of programmers delegate tasks across departments. Coders perform imposition layouts, transforming the design layout into code. At the same time, the project team programs all required functional modules. When everything is ready, programmers perform integration of the markup in the system. The result is a product that is ready for testing.
Development area
This step involves
Project Manager
Front-end / Back-end / Mobile Developers
Information Architect
Specified Technology:
PHP, RoR, Ruby, .Net, React, Swift, Kotlin, Django, Laravel, Python, JavaScript, Flutter or other
Specified Environment:
Web / Mobile, On-site / Cloud

What we get in the end

Implemented project with the code with deliberate approach to scaling, high load and security with the technologies defined in TOR.


Quality assurance


After receiving the draft, the tester performs a complex of works aimed at identifying inconsistencies with the design layouts and/or the terms of reference. Additionally, it is tested by test cases, which is aimed at identifying possible problems with stability and security. Additionally, the project manager tests it for compliance with the TOR. Test results are sent to the Team Lead of programmers, who in turn delegate fixing the discovered problems to relevant specialists. After fixing, the project returns to the testers, and only after their approval, as well as approval of the Project Manager, it is located on the server to be shown to the customers.
Testing area or server
This step involves
Project Manager
Quality Engineer
UI/UX Designer

What we get in the end

Tested product according to clear testing methodologies ready to find its early adopters.




After receiving confirmation of the full readiness of the project from the customer, we transfer the project to the customer's server and configure all services. The project is brought up to 100% completion. If necessary, we hold a presentation for the customer on the work with the control system and other developing services. Filling with content is conducted if so agreed.
Market / Web / On-premice
This step involves
Project Manager
Information Architect

What we get in the end

A smoothy running product built specifically for the needs of your business.

Product creation methodologies

Project Management Approach

Agile and iterative process allows us to manage our cost, quality and timeline by constantly overcoming technological challenges and project risks. Thus we get consistent and continuous data-driven development. Starting with a thorough analysis of the requirements, we select the right combination of technologies, plan & execute development with right priorities for higher responsiveness.

This model defines that you can receive updates on the progress and requirements met any time you need them

Development Approach

We ensure that even the smallest requirement is provided with the right kind of solutions.

Division of the entire project into smaller components allows produce them individually without losing the focus on the entire core picture. Every team member, including system architects, business analysts, testers, developers, and designers devote themselves to the responsible development process.

This model makes sure that you get the highest quality and helps us create the right software according to the smallest requirements.

Objective-Oriented Approach

Our objective is to maximize competency and ROI, and provide quality, cost-efficient, and timely solutions. Our cooperation model is a 2-tier system that guarantees lower costs, better project management control, and suitable deliverables because of rapid team collaboration and communication.

On the 1st tier we have our clients. The 2nd tier is our team of business analysts, project managers, designers, tech lead, an R&D team, software engineers, testers, and other certified experts. They understand the core of your requirements, define user interface with experience and execute the development process.

Customer Care Approach

Our customer responsiveness and retention is about aligning our people with your process and system. Our project management portal is used by our team for systematic and diversified management as well as tracking and monitoring any tasks issues. You can also post new requirements, provide feedback and communicate with the team within appropriate hours.

Quality, Security and Privacy Approach

The team has constant access to self-service tools that can be integrated with current workflows and automatically build security capabilities as products are being developed. You and the development team can get reports notifying of misconfigurations related to administrator permissions, unused permissions, excessive full-access permissions and access to third parties.

With this approach, providing security in effect becomes a “side” talent that our developers possess, rather than a key focus of their efforts. In the result, you get more secure software products without disturbing or overwhelming developers which makes final development prices lower.


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    What Will Happen Next?
    Our dedicated manager will check your initial requirements and send the introduction letter to the stated email
    We will sign the NDA to protect your ideations and data from any threats
    We will take a call with you to discuss all the details of your future product and the ways we can cooperate in the most efficient way
    We sign down any required contracts and liabilities describing all specifications
    We start the discovery phase to make the product suit every requirement that may arise in the course of its use by the target audience