Empowering Financial Management: A Fintech’s Journey from B2C to B2B with an Advanced Analytics and Forecasting Solution

The first engineering challenge that we had to solve was planning the structure of the future solution. The transition from B2C to B2B model meant that we had to redesign the structure and internal logic of the tool, focusing on businesses rather than individuals.

To optimize the tool for the B2B sector, we considered all common scenarios and created several user roles with access to different types of reports. For example, a cashier may only need to use simple tables, while a manager needs access to more detailed analytics dashboards. We considered different cases and gave users the possibility to get access to the most suitable reports depending on their job title and domain.

When signing in, the user chooses the type of their business and based on the size and the company type opts for one of the several options:When signing in, the user chooses the type of their business and based on the size and the company type opts for one of the several options:

1. Website manager
2. Region manager
3. Financial director, and so on

The user roles cover the common scenarios for SMBs, with flexible permissions that can be adjusted as required for different situations. This feature was crucial since companies’ workflows vary, with some of them having up to 12 different user roles.

We designed a flexible solution for SMBs to provide a financial management system that could accommodate various needs.

To cover the majority of use cases, we focused on several domains that have similar ways of financial reporting:

• E-Commerce and retail
• Marketing agencies, design, IT
• Manufacturing companies

Our first goal was to automate data input, so we started with building reporting forms. To streamline the data collection process, we created 40+ reporting templates for different types of companies that allowed us to greatly speed up the data input process.

Still, in some cases, some users may need additional modules, like the Market analysis page. To cover more potential situations, we introduced adaptable templates, offering versatility through a mix of relevant templates based on the business category.

For example, one of the additional blocks that we created is the Human Resources module that allows users to collect data about employees, their salaries, primes, and leaves. For retail companies, we added a template for inserting expenses on keeping a shop (purchases, rent, depreciation costs, and so on).

Finally, when data is inserted, it is presented on the dashboard. The more data is entered, the more accurate are the forecasts. These projections identify the trouble spots that can result from wasteful spending.

Our thorough work on templates and data collection resulted in a tool that allows various companies to focus on enhanced data analysis instead of manual work.

After finishing our work on the core functionality such as reporting, analytics and forecasting, we had to add extra features to address the needs of different businesses. Realizing that we can’t put too many features into a single app as this will affect the performance, we decided to work on integrations and connect the system with common solutions that would extend the functionality.

Now the system allows integration with numerous apps, including:

• Power BI
• Salesforce
• Excel
• Google Spreadsheets
• Snowflake
• Bamboo HR
• HubSpot
• NetSuite
• Sage, and many others.

The integrations allowed us to enhance initial financial functionality with additional modules such as Human Resources, Marketing, and Sales Analytics. For IT companies, we integrated time trackers to automatically gather data on the hours spent on specific projects and estimate the budget accordingly.

Integrating with the most efficient tools on the market, we let users combine their favorite tools with our platform, reaching the most optimal results. Overcoming all mentioned challenges, EVNE developers delivered a one-of-a-kind app for financial analytics that transformed the way businesses manage their financial flows.